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Research papers

Consumer adaptation to new banking paradigms

We are living in rapidly changing times and banks are not immune from the need to change. As new banking approaches emerge, market researchers are called upon to assess likely consumer reactions to these changes. This paper argues that, because of...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Ralph Schuh, Ron Beasley
Company: ABM Research Inc.
May 1, 1996
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Citation

Schuh and Beasley (1996a, May 01). Consumer adaptation to new banking paradigms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-adaptation-to-new-banking-paradigms